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Oct 2025: coordinated FUD contributed to $800B wiped from crypto in days

Your brand took years to build.
One thread can destroy it.

We neutralise smear campaigns, malicious takedowns, and weaponised misinformation targeting crypto businesses, before they become the narrative.

Get a Free Threat Assessment ↓ See Our Results
✓ Zero breaches across client portfolio
✓ 10+ years inside crypto
✓ 3 new client slots this quarter
247 malicious accounts removed this quarter
Last threat neutralised: 6 hours ago
Active monitoring across 14 platforms
100% client retention rate
Avg crisis response time: 2.4 hours
89% takedown success rate
247 malicious accounts removed this quarter
Last threat neutralised: 6 hours ago
Active monitoring across 14 platforms
100% client retention rate
Avg crisis response time: 2.4 hours
89% takedown success rate

We take on a maximum of 8 active clients for dedicated coverage. 3 engagement slots remaining this quarter.

Crisis Response

Under active attack right now?

Skip the assessment. Reach our crisis team directly. We triage your situation and begin containment within hours, not days.

4-hour response SLA — 24/7 availability
Message on Telegram → Signal (encrypted)

Your investors are calling. Your community is panicking. Your lawyers say it's not actionable. And every hour you spend explaining yourself is an hour the attackers are winning.

You built this over years. One anonymous thread, one fabricated screenshot, one coordinated campaign across X and Telegram — and the market decides your story in 24 hours, not 24 months.

Most founders only react when the narrative is already set. We make sure it never gets that far.

The Threat Landscape

Crypto founders face attacks
traditional PR cannot handle.

THR-001 — Coordinated

Coordinated Smear Campaigns

Competitor-funded anonymous accounts systematically posting fabricated allegations, doctored screenshots, and misleading narratives to erode market confidence.

THR-002 — Amplification

Weaponised Social Media

Troll networks across X, Telegram, and Reddit amplifying baseless accusations through bot coordination, hashtag manipulation, and targeted harassment.

THR-003 — Regulatory

Regulatory Reputation Risk

False regulatory reports, manufactured compliance 'evidence', and orchestrated media campaigns designed to trigger investigations or licence reviews.

The Fork in the Road

Same attack. Two very different outcomes.

Without Sentinel
Hour 0
Attack launches. 30+ accounts post identical smear content across X and Telegram.
Hour 3
Thread hits 1,200 retweets. Your team is asleep or doesn't notice. Crypto media starts asking for comment.
Hour 12
Token drops 11%. Community Telegram floods with panic. You scramble to draft a statement nobody believes.
Day 3
Two news articles published. LPs call emergency meeting. The narrative is set, and it's theirs, not yours.
Day 30
Lasting damage. Token down 24% from pre-attack. Two partners pull out. Regulatory inquiry opened.
Estimated damage: $5M - $50M+ in market cap and partnerships
With Sentinel
Hour 0
Attack launches. Our monitoring flags the coordinated activity within 8 minutes.
Hour 1
Network mapped. Evidence packages compiled. Platform takedown filings submitted. Crisis playbook activated.
Hour 4
Counter-narrative deployed through trusted KOL network. Your pre-approved statement goes live. Media outlets receive evidence packs.
Day 2
28 of 30 accounts suspended. No news articles published. Community Telegram stabilised with verified information.
Day 7
Fully contained. Token at pre-attack levels. Partners informed, not alarmed. Incident report delivered.
Total cost: your monthly retainer. Total material damage: zero.
War Stories

Real operations. Real outcomes.

Client identities are protected. The timelines speak for themselves.

Resolved Exchange — Top 20 by Volume

47-account coordinated insolvency smear neutralised in 72 hours

11:47 PM
Our monitoring flagged 14 new accounts posting identical copy alleging fabricated reserve shortfalls. Doctored proof-of-reserves screenshots were circulating. The timing was deliberate, coinciding with a competitor's token launch event.
12:30 AM
The thread hit 800 retweets. Telegram groups began amplifying. Two mid-tier crypto news outlets started drafting coverage. The client's token dropped 4.2% in 40 minutes.
2:15 AM
We deployed our response. Evidence packages filed to X Trust & Safety. Counter-narrative seeded through 6 trusted KOL channels. Client's transparency team briefed and public reserves statement drafted.
72 Hours
38 of 47 accounts suspended. Both news outlets killed their stories. Token price recovered to pre-attack levels within 5 days. Network analysis traced funding to a competing exchange's marketing budget.
38
Accounts Suspended
72h
Time to Resolution
2.3M
Counter-Narrative Reach
5 days
Full Price Recovery
Resolved DeFi Protocol — $200M+ TVL

6-week defamation campaign shut down through legal-platform coordination

Week 1
A pseudonymous YouTube channel began posting 'insider' documents alleging the founding team was planning an exit scam. A Telegram group with 4,200 members amplified every video within minutes. Two mainstream crypto journalists began requesting comment.
Week 2
TVL dipped 8% as the narrative spread. Our forensic analysis confirmed the documents were fabricated, with metadata showing creation dates after the alleged events. Three media outlets were preparing feature articles.
Week 3
Coordinated response executed: platform takedowns with forensic evidence packages, targeted cease-and-desist notices via counsel in three jurisdictions, and pre-emptive evidence sent to every journalist working the story.
Week 6
YouTube channel terminated. Telegram group dissolved. All three media stories killed before publication. TVL recovered fully within 3 weeks. The protocol closed a $15M raise the following quarter.
3
Media Stories Killed
12
Channels Removed
100%
TVL Recovery
$15M
Subsequent Raise
Resolved Crypto Fund — Institutional

Executive reputation protected during regulatory inquiry media leak

4:12 PM
A leaked regulatory inquiry document naming the fund's managing partner appeared on X. The document was genuine but preliminary, with no charges. Competitors began adding misleading commentary, framing it as a 'criminal investigation'.
6:00 PM
Three LPs called demanding information. The hashtag was trending. A Bloomberg-affiliated reporter requested urgent comment. Hundreds of hostile posts targeted the partner's personal accounts.
8:30 PM
Response deployed within 4 hours. Legal team's statement coordinated. Two key journalists briefed with context that reframed the narrative. Bot amplification networks reported to platforms.
90 Days
Negative sentiment reduced 89%. Zero LP withdrawals attributed. Inquiry concluded with no action taken. Reputation score recovered to baseline within the quarter.
4h
Response Deployed
89%
Sentiment Recovery
0
LP Withdrawals

All case studies are anonymised composites drawn from operations led by our founding team. Specific client identities are never disclosed.

References

Client and industry references are available under NDA during the engagement process. We never publicly name our clients, because discretion is the point.

Our Lines

What we will never do.

×

We don't fabricate positive sentiment

×

We don't run bot networks or astroturf

×

We don't suppress legitimate criticism

×

We don't work with projects doing what they're accused of

×

We don't disclose client identities, ever

Shann Ng, Founder of Sentinel
The Founder

Shann Ng

Principal & Founder, Sentinel

A decade inside the machine. As Executive Brand and Communications Advisor to H.E. Justin Sun, Shann managed real-time crises for one of the most scrutinised figures in crypto, across HTX, TRON DAO, and global media simultaneously. She knows the attack playbook because she's defended against it at the highest level.

Now a Strategic Advisor at MEXC and the founder of Sentinel, she leads a specialist team combining legal strategy, platform-level takedown operations, and intelligence-grade monitoring to protect the projects she used to defend from the inside.

LinkedIn ↗ @sentinelcrypto ↗
MEXC Strategic Advisor HTX Advisory Board TRON DAO Crisis Comms IP & Brand Protection
A Decade in Crypto & Tech
2015
Marketing Dir.
Omate
2018
Dir. Marketing
DXRacer
2021
Digital Mktg Lead
Rainco (GameFi)
2022
Advisor to Justin Sun
TRON & HTX
2024
Senior Dir. PR
DCS (Diners Club)
2025
Strategic Advisor
MEXC
Now
Founder
Sentinel
What We Do

Surgical reputation defence for crypto companies that can't afford to be reactive.

01

Takedown Operations

The accounts attacking you are suspended within 72 hours. The fabricated content is removed. The network is mapped and reported.

Direct platform trust & safety relationships across X, Telegram, Reddit, and YouTube. Pre-packaged evidence workflows that get results, not auto-rejections.

02

Crisis Narrative Control

The story that runs isn't theirs, it's yours. Media coverage is shaped before it's published, not corrected after.

Real-time counter-narratives, KOL coordination, journalist briefings, and information environment control before speculation becomes consensus.

03

Threat Intelligence & Monitoring

You know about attacks before they go public. Threats are neutralised in the preparation stage, not the execution stage.

24/7 social listening, dark web monitoring, threat actor identification, network mapping, and actionable intelligence briefs delivered to your team.

04

Legal-Strategic Advisory

Cease-and-desist letters that actually get served. Cross-jurisdictional coordination that makes attackers think twice.

Pre-litigation strategy, evidence preservation, regulatory liaison, and legal escalation for defamation and market manipulation matters.

05

Reputation Fortification

Your project becomes harder to attack. When campaigns do launch, they find armour instead of vulnerabilities.

Stakeholder comms frameworks, media relationship building, narrative seeding, and governance documentation that pre-empts the most common attack vectors.

How We Work

From detection to resolution
in days, not months.

01

Threat Assessment

Full exposure audit: active threats, dormant risks, and historical attack patterns. Report within 72 hours.

02

Defence Architecture

Monitoring infrastructure, takedown workflows, and crisis playbooks tailored to your specific threat profile.

03

Active Protection

Continuous monitoring, real-time takedowns, and rapid-response crisis management across time zones.

04

Intelligence Reporting

Monthly briefs, takedown analytics, sentiment tracking, and strategic recommendations. Full transparency on every action.

Start Here

Your free threat assessment.

In 30 minutes, we'll show you the active threats targeting your project that you don't know about yet. No charge. No obligation. Just an honest look at your exposure.

  • ✓ Audit of active negative mentions, troll accounts, and coordinated activity targeting your brand
  • ✓ Identification of dormant threat vectors: impersonation accounts, domain squatters, vulnerable profiles
  • ✓ Risk severity classification with recommended response priority
  • ✓ Preliminary defence strategy tailored to your threat profile

Every conversation is NDA-protected by default. We never disclose client identities.

Investment

Protection starts at

The average coordinated FUD campaign costs crypto projects $2M - $50M+ in market cap damage
$3,000/month
Book Free Assessment →
Readiness RetainerFrom $3,000/mo
Crisis ResponseScoped per incident
Emergency DeploymentImmediate availability

Retainer, crisis response, and emergency engagements scoped to your project's exposure during the assessment call.

📅 Book via Calendly ✈️ Message on Telegram ✉️ hello@sentinelcrypto.io
Free Guide

The 12 Warning Signs Your Crypto Project Is Being Targeted

A practical checklist for founders and comms teams. Know what to look for before the attack goes public, and what to do in the first 60 minutes if it does.

No spam. Unsubscribe anytime. We take data privacy seriously.

🛡️
12 Warning Signs
Your Project Is Being Targeted
PDF — 14 pages — Free download
Common Questions

What founders ask before engaging.

PR agencies manage perception. We manage threats. Traditional PR firms don't have platform trust & safety relationships, can't execute takedown operations, and have no experience with the speed and mechanics of crypto-specific attacks. We operate at the intersection of legal strategy, platform operations, and intelligence gathering, a fundamentally different discipline.
We cannot guarantee that every platform will remove every piece of content, as each has its own policies. What we can guarantee is that we pursue every available avenue with pre-packaged evidence, direct platform relationships, and legal escalation. Our success rate on justified takedown requests exceeds 80%.
Reality is rarely black and white. We help clients address legitimate concerns transparently while shutting down fabricated elements. If there are genuine issues, we help you get ahead of them with controlled disclosure and stakeholder management. We will never help cover up wrongdoing, but we will help you control the narrative around complex truths.
Yes, provided the project is operating in good faith. Many damaging attacks target projects precisely because they're navigating regulatory complexity. We work alongside your legal counsel to ensure reputation management complements your regulatory strategy rather than conflicting with it.
Three months. Reputation defence is not a one-time fix. Threats evolve, and a single takedown without ongoing monitoring creates a whack-a-mole dynamic. The minimum allows us to build proper infrastructure, establish protocols, and demonstrate measurable results.
For existing clients, our crisis response SLA is under 2 hours. For new emergency engagements, we offer a 4-hour triage commitment via Telegram and Signal. In critical scenarios, we can have a full response deployed within hours of first contact.
Intelligence Briefings

From the field.

Playbook

What to Do in the First 60 Minutes of a Crypto Smear Campaign

The golden hour framework that separates projects that survive attacks from those that don't.

Read →
Explainer

How Platform Takedowns Actually Work on X and Telegram

The mechanics behind content removal, why most requests fail, and what evidence packages get results.

Read →
Legal

The Cross-Jurisdictional Legal Playbook for Crypto Defamation

When cease-and-desist works, when it doesn't, and the strategies that actually move the needle.

Read →
Confidential

The best time to build your defence was yesterday. The second best time is now.

30 minutes. Completely confidential. We'll show you what's already out there.

Book Your Free Assessment → Message on Telegram
🔒 All conversations NDA-protected by default

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